Did you know ... that Willy Wonka and the Chocolate Factory, the movie, was financed by Quaker Oats for the sole purpose of promoting a candy bar that would last forever? That's right! Quaker Oats hoped to enter the chocolate candy bar business and was sold on the idea of using a movie to make their candy bar a household name. Movie producers worked with Quaker Oats who put up a million dollars in 1970 to turn the book, Charlie and the Chocolate Factory, into a movie on a mission.
The name of the candy bar was cleverly inserted into the movie's title for better recognition. The scary tone of the book was softened, much to Roald Dahl's dismay. The evil foe Mr. Slugworth was concocted by movie producers since the book had no true antagonist.
Quaker Oats released the Wonka Bar to coincide with the release of the movie. However there was a problem with the candy bar formula and the bars soon melted. They were quickly pulled from the shelves. The Wonka Bar's life was short lived, while the movie has endured over four decades!
Roald Dahl, the author of Charlie and the Chocolate Factory and several other children's books, has attributed his success in writing to conspiring with children AGAINST adults.
Moral of the story, when common interests collide, the results can be uncommonly good! I hope to use a simular strategy by aligning myself with those of common interests.
~ Ancient Mariners, Water Guardians, King Neptune and the Wicked Banshee of the Bay ~